Mobile consumers are without a doubt quickly becoming a dominant force in many industries. These consumers are browsing, buying, interacting, and visiting different websites via their smartphones or tablets. This is why businesses as of late are trying to keep up and offer mobile sites and apps to accommodate to this growing mobile consumer market. By giving them the choice and convenience they are expecting, your business will be able to keep up with this mobile trend, which will eventually allow you to target a larger consumer market and increase sales and customers.
Here are some great ways your business can keep up with this mobile trend:
1) Social Networking
Social Networking is one of the easiest, cheapest and most effective ways to grab the attention of mobile users and interact with them. This can be done from Social Media profiles on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+, etc. It’s not only about sharing company news, blog posts, upcoming company events and industry insights but also about listening to customers’ positive experiences, reviews, questions, as well as problems, complaints or objections. Essentially, it is a way to build trust among the consumers and maintain good communication with your followers. Social Networking is such a powerful form of marketing in which it has the ability to gain the attention of mobile users, build a list of new prospects and allow you to become a leader in your industry.
2) Mobile-Friendly Website
Not only should your website be mobile-friendly because Google is making “mobile-friendliness” a ranking signal in their search results starting on April 21st, 2015, but also because of the impact it has on user experience. When a visitor is coming to your website that isn’t mobile-friendly, he or she may exit the screen and go on to browse through another site, perhaps your competitor’s, that does happen to be responsive. Company websites should appeal to all web visitors no matter the device they are using. Read our latest article on Mobile-Friendly Websites
3) Mobile Commerce Store (mCommerce)
We’ve known for years now that eCommerce Stores are very popular amongst consumers. Shoppers can buy their favorite products and services from the comfort of their own home with these online stores. However, the most recent trend has been to shop online through a mobile device, be it a smartphone or a tablet. Consumers are quickly embracing this mobile commerce trend and are demanding easier ways to make payments from their mobile phones. Check out some statistics on the increase of mobile Commerce sales here.
4) Mobile Apps
Many companies are choosing to develop their own app to accommodate to the mobile consumer market. Most recently, we are seeing this with newspapers, magazines, restaurants, etc. Rather than have a mobile-optimized website for mobile users, businesses are creating an app that consumers can access and browse through their business information. For example, a restaurant app can include the full menu, reviews, coupons, as well as an easy way to make table reservations straight from the app.
Embrace this ‘mobile era’ and increase your sales and customer base by offering mobile consumers what they want.