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Upgrading your WebsiteWhile browsing online, it’s common to find many outdated company websites. When asked if these business owners plan to update their sites, they are quick to say no, without fully understanding the negative impact a dated website has on a business. It’s no secret that most consumers search for brands and products online before buying or visiting stores in-person.

Consumers are quick to judge a business, especially if they do not know the brand, by the state of its website. Don’t let an outdated, unattractive website be their first impression of your business. Read more

mobile customersMobile consumers are without a doubt quickly becoming a dominant force in many industries. These consumers are browsing, buying, interacting, and visiting different websites via their smartphones or tablets. This is why businesses as of late are trying to keep up and offer mobile sites and apps to accommodate to this growing mobile consumer market. By giving them the choice and convenience they are expecting, your business will be able to keep up with this mobile trend, which will eventually allow you to target a larger consumer market and increase sales and customers. Read more

mobile_friendlyGoogle Update: On April 21st, 2015, there will be a change to Google’s algorithm. ‘Mobile-friendliness’ will be a ranking signal in Google’s search results. According to Google, this change will take effect after much research showed that large numbers of visitors would leave a website that is NOT suitable for mobile devices and either never returned to that site again or would go to their competitors’ mobile site instead. Read more