As we have mentioned in previous posts, eCommerce has been very popular in the last few years amongst small and medium size businesses. Executives are realizing the potential of online selling since it has been known to increase sales, revenue and brand exposure. As there has been much hype around this topic, many trends have emerged and would definitely be beneficial for SMEs.
5 New eCommerce Trends
Creating an eCommerce store that is responsive on any device, be it desktop, laptop, tablet or smartphone, has major advantages. Not only will e-retailers see a drastic increase in visitors to their site but they will also see an increase in sales revenue, as many shoppers buy on the go via their mobile device. This is a trend that will definitely continue to gain popularity.
2. Go Global
Don’t be afraid to expand your online shopping operations in foreign countries. If you have already managed to successfully sell locally and you are looking for sales growth, then one idea would be to look outside your borders.
3. Integration with company’s management software
4. Content Marketing
Nowadays, content marketing is very important. By providing good custom content, with the intentions of helping and not selling, can truly help build trust and good relationships with consumers. For the businesses, it allows them to stay connected to their visitors, build loyal fans and achieve visibility. Staying top of mind and sharing great content that will leave consumers well informed about their purchases is the best way to go.
5. Free or Faster Shipping
More and more consumers are asking for free or faster shipping. Not all SMEs will be able to follow through with this trend, however if it were possible, it would truly help with the purchase experience of consumers. An example of how this can be achieved would be to partner up with a delivery company.
Therefore, it’s clear that eCommerce just keeps gaining popularity amongst SMEs and consumers and new trends have emerged in the last year because of this. Responsive design, global selling, full integration, good content marketing and free or faster shipping are amongst those trends and they have been known to increase visibility and revenue for e-retailers.
It’s time to make some changes in 2014! Let us know what you think.