Today’s blog includes a great infographic from Forbes on the evolution of technology, from the 1960s all the way until the 2010s. Of course, not only has technology evolved but it has also changed the way consumers and businesses act. We all live in a digital world and it is essential for businesses to “think about the true voice of the customer, empathize with their needs” and develop into a ‘social’ business (Forbes, 2012). At this point in time, the above is not optional but necessary in order for businesses to stay alive and thrive. Read more