{"id":26969,"date":"2014-02-07T11:42:50","date_gmt":"2014-02-07T11:42:50","guid":{"rendered":"https:\/\/www.namtek.ca\/les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes\/"},"modified":"2022-12-06T20:01:59","modified_gmt":"2022-12-06T20:01:59","slug":"les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes","status":"publish","type":"post","link":"https:\/\/www.namtek.ca\/fr\/les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes\/","title":{"rendered":"Les tendances du commerce \u00e9lectronique dont les PME doivent \u00eatre conscientes"},"content":{"rendered":"<p><span style=\"color: #800000;\"><em><u>Ce billet a \u00e9t\u00e9 mis \u00e0 jour pour refl\u00e9ter les tendances et les informations actuelles.<\/u><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">Comme nous l&rsquo;avons mentionn\u00e9 dans nos <a href=\"https:\/\/www.namtek.ca\/five-strategic-it-trends-in-2020-for-small-and-medium-size-business\/\" target=\"_blank\" rel=\"noopener\">articles<\/a>, le <strong>commerce \u00e9lectronique<\/strong> a \u00e9t\u00e9 tr\u00e8s populaire ces derni\u00e8res ann\u00e9es parmi les petites et moyennes entreprises. Les dirigeants r\u00e9alisent le potentiel de la vente en ligne, car elle est connue pour augmenter les ventes, les revenus et l&rsquo;exposition des marques. Comme il y a eu beaucoup de battage autour de ce sujet, de nombreuses <strong>tendances<\/strong> ont \u00e9merg\u00e9 et seraient certainement b\u00e9n\u00e9fiques pour les <strong>PME<\/strong>.<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Article&#039;s Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #8c8c8c;color:#8c8c8c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #8c8c8c;color:#8c8c8c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.namtek.ca\/fr\/les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes\/#5_nouvelles_tendances_en_matiere_de_commerce_electronique\" >5 nouvelles tendances en mati\u00e8re de commerce \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.namtek.ca\/fr\/les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes\/#1_Mobile\" >1. Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.namtek.ca\/fr\/les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes\/#2_Adopter_une_approche_globale\" >2. Adopter une approche globale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.namtek.ca\/fr\/les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes\/#3_Integration_avec_le_logiciel_de_gestion_de_lentreprise\" >3. Int\u00e9gration avec le logiciel de gestion de l&rsquo;entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.namtek.ca\/fr\/les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes\/#4_Marketing_de_contenu\" >4. Marketing de contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.namtek.ca\/fr\/les-tendances-du-commerce-electronique-dont-les-pme-doivent-etre-conscientes\/#5_Expedition_gratuite_ou_plus_rapide\" >5. Exp\u00e9dition gratuite ou plus rapide<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_nouvelles_tendances_en_matiere_de_commerce_electronique\"><\/span><span style=\"text-decoration: underline; color: #000000;\">5 nouvelles tendances en mati\u00e8re de commerce \u00e9lectronique<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"1_Mobile\"><\/span><span style=\"color: #00b865;\">1. <strong>Mobile<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">La cr\u00e9ation d&rsquo;une boutique de <strong>commerce \u00e9lectronique<\/strong> responsive sur tous les appareils, qu&rsquo;il s&rsquo;agisse d&rsquo;un ordinateur de bureau, d&rsquo;un ordinateur portable, d&rsquo;une tablette ou d&rsquo;un smartphone, pr\u00e9sente des avantages majeurs. Non seulement les d\u00e9taillants en ligne verront une augmentation consid\u00e9rable du nombre de visiteurs sur leur site, mais ils verront \u00e9galement une augmentation du chiffre d&rsquo;affaires, car de nombreux acheteurs ach\u00e8tent sur le pouce via leur appareil <strong>mobile<\/strong>. C&rsquo;est une <strong>tendance<\/strong> qui va certainement continuer \u00e0 gagner en popularit\u00e9.  <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17451 alignright\" src=\"https:\/\/www.edi2xml.com\/namtek\/files\/2014\/02\/EDIintegration-e1585927276209.png\" alt=\"Tendances du commerce \u00e9lectronique\" width=\"379\" height=\"268\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Adopter_une_approche_globale\"><\/span><span style=\"color: #00b865;\">2. <strong>Adopter une approche globale<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">N&rsquo;ayez pas peur d&rsquo;\u00e9tendre vos op\u00e9rations d&rsquo;achat en ligne \u00e0 l&rsquo;\u00e9tranger. Si vous avez d\u00e9j\u00e0 r\u00e9ussi \u00e0 vendre localement et que vous cherchez \u00e0 augmenter vos ventes, une id\u00e9e serait de regarder en dehors de vos fronti\u00e8res.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Integration_avec_le_logiciel_de_gestion_de_lentreprise\"><\/span><span style=\"color: #00b865;\">3. <strong>Int\u00e9gration avec le logiciel de gestion de l&rsquo;entreprise<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"text-align: justify;\">Une <strong>tendance<\/strong> importante que de nombreux dirigeants d&rsquo;entreprise commencent \u00e0 remarquer est l&rsquo;importance d&rsquo;int\u00e9grer tous les aspects de leur activit\u00e9. Cela permettra aux diff\u00e9rents d\u00e9partements de se parler entre eux. Cependant, beaucoup ne r\u00e9alisent pas que la boutique de <strong>commerce \u00e9lectronique<\/strong> peut \u00e9galement \u00eatre int\u00e9gr\u00e9e \u00e0 la suite logicielle de gestion afin que les ventes en ligne, les achats, les stocks, etc. puissent \u00eatre g\u00e9r\u00e9s en temps r\u00e9el.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Marketing_de_contenu\"><\/span><span style=\"color: #00b865;\">4. <strong>Marketing de contenu<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"text-align: justify;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Tendances du commerce \u00e9lectronique de 2014 en mati\u00e8re de marketing de contenu dont les PME doivent \u00eatre conscientes\" src=\"https:\/\/www.namtek.ca\/wp-content\/uploads\/2016\/09\/Content_Marketing_2014_eCommerce_Trends_that_SMEs_Need_to_be_Aware_of-1.png\" alt=\"Tendances du commerce \u00e9lectronique de 2014 en mati\u00e8re de marketing de contenu dont les PME doivent \u00eatre conscientes\" width=\"310\" height=\"216\">Aujourd&rsquo;hui, le marketing de contenu est tr\u00e8s important. En fournissant un contenu personnalis\u00e9 de qualit\u00e9, avec l&rsquo;intention d&rsquo;aider et non de vendre, on peut vraiment contribuer \u00e0 \u00e9tablir la confiance et de bonnes relations avec les consommateurs. Pour les entreprises, il leur permet de rester en contact avec leurs visiteurs, de fid\u00e9liser leurs fans et de gagner en visibilit\u00e9. La meilleure fa\u00e7on de proc\u00e9der est de rester \u00e0 l&rsquo;avant-garde et de partager un contenu de qualit\u00e9 qui permettra aux consommateurs d&rsquo;\u00eatre bien inform\u00e9s sur leurs achats.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Expedition_gratuite_ou_plus_rapide\"><\/span><span style=\"color: #00b865;\">5. <strong>Exp\u00e9dition gratuite ou plus rapide<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">De plus en plus de consommateurs demandent une livraison gratuite ou plus rapide. Toutes les <strong>PME<\/strong>ne seront pas en mesure de suivre cette <strong>tendance<\/strong>, mais si cela \u00e9tait possible, cela contribuerait v\u00e9ritablement \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience d&rsquo;achat des consommateurs. Un exemple de la fa\u00e7on dont cela peut \u00eatre r\u00e9alis\u00e9 serait de s&rsquo;associer \u00e0 une soci\u00e9t\u00e9 de livraison.<\/p>\n<p style=\"text-align: justify;\">Il est donc clair que le <strong>commerce \u00e9lectronique<\/strong> ne cesse de gagner en popularit\u00e9 aupr\u00e8s des <strong>PME<\/strong>et des consommateurs et que de nouvelles <strong>tendances<\/strong> sont apparues l&rsquo;ann\u00e9e derni\u00e8re. Le responsive design, la vente \u00e0 l&rsquo;\u00e9chelle mondiale, l&rsquo;int\u00e9gration compl\u00e8te, un bon marketing de contenu et la livraison gratuite ou plus rapide font partie de ces <strong>tendances<\/strong> et sont connus pour augmenter la visibilit\u00e9 et les revenus des d\u00e9taillants en ligne.<\/p>\n<p>Il est temps d&rsquo;op\u00e9rer des changements en 2020 !<\/p>\n<p><a href=\"https:\/\/www.edi2xml.com\/download-shopify-integration-whitepaper\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17452\" src=\"https:\/\/www.edi2xml.com\/namtek\/files\/2014\/02\/Download-Our-Free-Shopify-White-Paper-1024x576.png\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.namtek.ca\/wp-content\/uploads\/2014\/02\/Download-Our-Free-Shopify-White-Paper-1024x576.png 1024w, https:\/\/www.namtek.ca\/wp-content\/uploads\/2014\/02\/Download-Our-Free-Shopify-White-Paper-300x169.png 300w, https:\/\/www.namtek.ca\/wp-content\/uploads\/2014\/02\/Download-Our-Free-Shopify-White-Paper-768x432.png 768w, https:\/\/www.namtek.ca\/wp-content\/uploads\/2014\/02\/Download-Our-Free-Shopify-White-Paper.png 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce billet a \u00e9t\u00e9 mis \u00e0 jour pour refl\u00e9ter les tendances et les informations actuelles. Comme nous l&rsquo;avons mentionn\u00e9 dans nos articles, le commerce \u00e9lectronique a \u00e9t\u00e9 tr\u00e8s populaire ces derni\u00e8res ann\u00e9es parmi les petites et moyennes entreprises. Les dirigeants r\u00e9alisent le potentiel de la vente en ligne, car elle est connue pour augmenter les [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":23506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2668],"tags":[2287,2294,2579,2578],"class_list":["post-26969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue-fr","tag-ecommerce-fr-3","tag-mobile-fr-3","tag-solutions-logicielles-integrees","tag-vendredi-amusant"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"D\u00e9couvrez les tendances du commerce 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