{"id":12575,"date":"2013-06-06T13:46:08","date_gmt":"2013-06-06T13:46:08","guid":{"rendered":"https:\/\/www.namtek.ca\/?p=12575&#038;lang=fr"},"modified":"2022-12-06T20:02:08","modified_gmt":"2022-12-06T20:02:08","slug":"comment-satisfaire-les-exigences-grandissantes-en-gestion-clients","status":"publish","type":"post","link":"https:\/\/www.namtek.ca\/fr\/comment-satisfaire-les-exigences-grandissantes-en-gestion-clients\/","title":{"rendered":"Comment r\u00e9pondre aux exigences croissantes en mati\u00e8re de gestion des clients ?"},"content":{"rendered":"<p>La gestion des clients repr\u00e9sente une part croissante des affaires et repr\u00e9sente de nombreux d\u00e9fis pour les petites et moyennes entreprises.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Article&#039;s Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #8c8c8c;color:#8c8c8c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #8c8c8c;color:#8c8c8c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.namtek.ca\/fr\/comment-satisfaire-les-exigences-grandissantes-en-gestion-clients\/#Des_clients_de_plus_en_plus_exigeants\" >Des clients de plus en plus exigeants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.namtek.ca\/fr\/comment-satisfaire-les-exigences-grandissantes-en-gestion-clients\/#Gestion_des_problemes_des_clients_dans_les_PME\" >Gestion des probl\u00e8mes des clients dans les PME<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.namtek.ca\/fr\/comment-satisfaire-les-exigences-grandissantes-en-gestion-clients\/#La_cle_du_succes_dans_la_gestion_des_clients\" >La cl\u00e9 du succ\u00e8s dans la gestion des clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.namtek.ca\/fr\/comment-satisfaire-les-exigences-grandissantes-en-gestion-clients\/#Un_cabinet_experimente_aupres_des_fabricants\" >Un cabinet exp\u00e9riment\u00e9 aupr\u00e8s des fabricants<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Des_clients_de_plus_en_plus_exigeants\"><\/span><!--more--><span style=\"color: #00b865;\">Des clients de plus en plus exigeants<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En tant que clients les plus importants des PME manufacturi\u00e8res, les grands distributeurs imposent des d\u00e9lais de livraison de plus en plus r\u00e9duits (2-3 jours).<\/p>\n<div><\/div>\n<p>En effet, avec la concurrence mondiale croissante, le petit fabricant ne peut pas se contenter d&rsquo;exp\u00e9dier certaines commandes et d&rsquo;envoyer le reste au client plus tard (ce que l&rsquo;on appelle commun\u00e9ment les commandes en souffrance).<\/p>\n<p>Cela est d&rsquo;autant plus vrai que les d\u00e9taillants s&rsquo;attendent \u00e0 une conformit\u00e9 quasi totale ou \u00e0 des quantit\u00e9s command\u00e9es (de 80 \u00e0 100 %). La <strong>gestion des clients<\/strong> doit alors \u00eatre effectu\u00e9e avec plus de soin.<\/p>\n<p>Les entreprises de fabrication et de distribution qui ne respectent pas ce crit\u00e8re s&rsquo;exposent \u00e0 de lourdes p\u00e9nalit\u00e9s de non-conformit\u00e9.<\/p>\n<p>Enfin, en ce qui concerne les protocoles commerciaux, les grands d\u00e9taillants exigent que le fabricant se conforme pleinement aux normes d&rsquo;\u00e9change de donn\u00e9es informatis\u00e9es<a href=\"https:\/\/www.edi2xml.com\/blog\/what-is-edi-electronic-data-interchange\/\" target=\"_blank\" rel=\"noopener\">(EDI)<\/a>.<\/p>\n<p>Le fabricant qui n&rsquo;est pas \u00e9quip\u00e9 pour r\u00e9pondre aux attentes li\u00e9es \u00e0 la <strong>gestion des clients<\/strong> sera une fois de plus p\u00e9nalis\u00e9 et risque de perdre sa relation commerciale \u00e0 long terme.<\/p>\n<p>La plupart des syst\u00e8mes de <strong>planification des ressources de l&rsquo;entreprise<\/strong><a href=\"https:\/\/www.edi2xml.com\/blog\/what-is-crm-and-erp-integration-and-why-it-is-essential\/\" target=\"_blank\" rel=\"noopener\">(ERP)<\/a>offrent une fonction de gestion des clients.<\/p>\n<p>Contrairement \u00e0 ce que l&rsquo;on pourrait penser, les petites et moyennes entreprises sont ouvertes \u00e0 l&rsquo;achat d&rsquo;un syst\u00e8me <strong>ERP<\/strong>.<\/p>\n<p>Une enqu\u00eate r\u00e9alis\u00e9e par Selecthub montre qu&rsquo;environ 88 % des entreprises de diff\u00e9rents secteurs d&rsquo;activit\u00e9 d\u00e9clarent que la mise en \u0153uvre d&rsquo;un syst\u00e8me ERP . Et pr\u00e8s de quatre petites entreprises manufacturi\u00e8res sur dix au Qu\u00e9bec disposaient d&rsquo;un tel syst\u00e8me de <strong>gestion de la client\u00e8le<\/strong>.<\/p>\n<p>Ce n&rsquo;est donc pas l&rsquo;absence d&rsquo;un <strong>PGI<\/strong> qui fait d\u00e9faut aux PME manufacturi\u00e8res qu\u00e9b\u00e9coises mais un PGI capable de r\u00e9pondre ad\u00e9quatement aux exigences des grands d\u00e9taillants.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gestion_des_problemes_des_clients_dans_les_PME\"><\/span><span style=\"color: #00b865;\">Gestion des probl\u00e8mes des clients dans les PME<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-float-center alignleft\" style=\"float: left; width: 276px; margin: 0px 20px 10px 0px;\" src=\"https:\/\/www.namtek.ca\/wp-content\/uploads\/2016\/10\/capture1.png\" alt=\"Image2-Comment r\u00e9pondre aux exigences croissantes en mati\u00e8re de gestion des clients ?\" width=\"276\" align=\"left\"><\/p>\n<p>On ne peut pas parler d&rsquo;un <strong>ERP<\/strong> avec des fonctionnalit\u00e9s de gestion des clients sans aborder les questions li\u00e9es \u00e0 l&rsquo;\u00e9quipement informatique des PME.<\/p>\n<p>Dans les petites et moyennes entreprises, l&rsquo;achat de mat\u00e9riel informatique n&rsquo;est souvent pas pr\u00e9c\u00e9d\u00e9 d&rsquo;une analyse des besoins qui permettrait d&rsquo;identifier la solution la plus appropri\u00e9e.<\/p>\n<p>Ne connaissant pas ses besoins, l&rsquo;entreprise ach\u00e8te un <strong>ERP<\/strong> qui pourrait se r\u00e9v\u00e9ler inefficace dans la gestion des clients. Elle aura alors d\u00e9pens\u00e9 une somme d&rsquo;argent consid\u00e9rable et aura empi\u00e9t\u00e9 sur des ressources d\u00e9j\u00e0 consid\u00e9r\u00e9es comme limit\u00e9es.<\/p>\n<p>En outre, peu de PME (y compris celles du secteur manufacturier) planifient leurs besoins en termes de logiciels de gestion des clients. Ils ach\u00e8tent une solution sans savoir si elle peut s&rsquo;adapter aux besoins futurs.<\/p>\n<p>Cependant, sans contr\u00f4le du nombre de transactions ou de la possibilit\u00e9 d&rsquo;utiliser plusieurs applications, la <strong>gestion des clients<\/strong> ne peut \u00eatre r\u00e9alis\u00e9e efficacement.<\/p>\n<p>Le syst\u00e8me n&rsquo;ayant pas assez de m\u00e9moire pour un nombre accru de clients, le traitement de l&rsquo;information prend plus de temps, ce qui annule les gains que l&rsquo;on pensait obtenir.<\/p>\n<p>Avec un syst\u00e8me qui peut \u00eatre modifi\u00e9 en fonction du nombre croissant de clients, de nouvelles applications, dont la <strong>gestion des clients<\/strong>, peuvent manquer. L&rsquo;entreprise doit donc r\u00e9aliser un investissement non planifi\u00e9 et perdre des clients importants (notamment pendant la mise en \u0153uvre du nouveau syst\u00e8me).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_cle_du_succes_dans_la_gestion_des_clients\"><\/span><span style=\"color: #00b865;\">La cl\u00e9 du succ\u00e8s dans la gestion des clients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>De nombreuses \u00e9tudes ont montr\u00e9 que pour obtenir un syst\u00e8me <strong>ERP<\/strong> capable d&rsquo;assurer une <strong>gestion<\/strong> efficace <strong>des clients<\/strong>, les PME ont plus de succ\u00e8s lorsqu&rsquo;elles confient la mise en \u0153uvre \u00e0 un consultant.(1)<\/p>\n<p>Confier la mise en \u0153uvre de votre solution de gestion des clients \u00e0 des experts, c&rsquo;est s&rsquo;assurer que le travail est bien fait et que le syst\u00e8me fonctionne correctement (sans aucun retard) et respecte votre budget.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_cabinet_experimente_aupres_des_fabricants\"><\/span><span style=\"color: #00b865;\">Un cabinet exp\u00e9riment\u00e9 aupr\u00e8s des fabricants<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>De nombreuses ann\u00e9es d&rsquo;exp\u00e9rience dans le domaine de la fabrication et de la distribution ont amen\u00e9 Namtek \u00e0 d\u00e9velopper un syst\u00e8me de <strong>planification des ressources de l&rsquo;entreprise<\/strong> (ERP) :<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>fournit \u00e0 la PME manufacturi\u00e8re tous les outils n\u00e9cessaires dans sa relation avec les grands d\u00e9taillants ; et<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>respecte les r\u00e8gles relatives \u00e0 la <strong>gestion des clients<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Namtek vous accompagne de l&rsquo;analyse des besoins \u00e0 la mise en \u0153uvre, en s&rsquo;assurant que vous obteniez une gestion du syst\u00e8me client qui.. :<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>est personnalisable (nouvelles r\u00e8gles commerciales, nouveaux clients)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>am\u00e9liore l&rsquo;efficacit\u00e9 des processus de gestion des clients<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>comprend une documentation compl\u00e8te (utilisation, fonctionnement)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>fournit une formation ad\u00e9quate aux utilisateurs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Si vous optez pour le mod\u00e8le \u00a0\u00bb <em>Software as a Service\u00a0\u00bb<\/em><em>(SaaS<\/em>), un seul co\u00fbt initial de mise en \u0153uvre et un paiement mensuel \u00e0 l&rsquo;utilisation vous seront factur\u00e9s.<\/p>\n<p>Pour les entreprises qui ne peuvent pas maintenir un <strong>ERP<\/strong> dans leurs locaux, Namtek fournit un h\u00e9bergement de donn\u00e9es dans le nuage (d\u00e9ploiement dans le nuage).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gestion des clients repr\u00e9sente une part croissante des affaires et repr\u00e9sente de nombreux d\u00e9fis pour les petites et moyennes entreprises.<\/p>\n","protected":false},"author":2,"featured_media":15246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2668],"tags":[2241,2680,2607,2752,2316],"class_list":["post-12575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue-fr","tag-business-and-it-solutions-fr","tag-erp-software-fr","tag-gestion","tag-gestion-des-clients","tag-mise-en-oeuvre-de-lerp-fr-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"D\u00e9couvrez un syst\u00e8me ERP abordable qui vous garantit des fonctions compl\u00e8tes et personnalisables.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Pierre Namroud\"\/>\n\t<meta name=\"keywords\" content=\"solutions commerciales et informatiques,gestion,gestion des clients,erp,erp pour la fabrication,logiciel pour la fabrication\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.namtek.ca\/fr\/comment-satisfaire-les-exigences-grandissantes-en-gestion-clients\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Business Software Solutions &amp; 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