2015 has arrived. In the last few years, we were lucky enough to witness tons of technological advancements. It will be exciting to see what IT developers around the world and here at Namtek Consulting Services have in store for us this year.
However, even with so many software improvements that continuously take place in the business world, it’s scary to see way too many companies without the proper software solutions or even an online presence. In this day and age, this shouldn’t be the case, as all kinds of business IT solutions, like ERP systems, EDI tools, Warehouse Management solutions, are now affordable for small businesses. Even building a company website or an eCommerce Store are affordable!
If you still don’t have a website for your company, now’s the time to get one. They are simple and quick to build and can bring further awareness to your brand and company. The more you stay active online, the more you can increase SEO, views, interactions with consumers and eventually this leads to sales and revenue increases.
If you already have a website but haven’t made any upgrades or have had any activity in the last few months/years, then it’s time for some improvements. It’s just as important to update your website on a continuous basis than it is to have one in the first place. If consumers need current information about your products or company information and are expecting an attractive, easy to use website, then it’s crucial to provide this. You don’t want consumers to skip over your website because it has old information and looks outdated. You can always freshen up your website by changing the template to make it look more modern or by even adding a blogging platform.
Blogs are a great way to stay in touch with consumers and keep them informed on new trends in the industry. By publishing quality content, you can drive traffic to your site, increase SEO and allow your company name to be an industry leader. Consumers will then turn to your company for information and will trust in your products and services. All of this is important to stay current and on the minds of consumers all the while driving them along the buying process.
It’s always a good idea to have a website or update the one you currently have. As previously mentioned, websites allow consumers to get in contact with you, browse your current products or services, read your blogs and become a loyal customer. Don’t wait for 2016 to get online and bring in new customers!