‘Tis the season…to SHOP! Businesses get ready for this season well in advance to be able to accommodate the many shoppers that come in to buy presents and save on amazing deals on Boxing Day. However, for all those companies that are looking to get even more business and increase their sales they should start selling their products or services online!
An eCommerce Store will attract all those consumers that don’t want to go through the hustle and bustle on Boxing Day or during the busy holiday season. This eStore gives them the option to easily shop from the warmth and comfort of their home. It’s especially helpful for all those that don’t have the time to make it to the malls or shops during store hours. An eCommerce store allows consumers to buy online at any time of the day; be it after work, after the kids are fast asleep, or when they finally get a free moment. All the holiday shopping can be done without leaving the house!
It’s time businesses take advantage of this online store and realize that consumers are choosing to shop online more than ever before. According to Business Insider (December 2014), “Cyber Monday sales shattered records this year as shoppers seek out deals online”. Online sales were up by 8.7% and mobile sales increased by 29.3% compared to last year’s figures (Business Insider, 2014). These high numbers show that consumers are taking advantage of the great online deals. However, what’s important to know is that shops are in fact seeing fewer shoppers in store. Their online sales are increasing but in store sales are decreasing from year to year.
Therefore, as we’ve mentioned in previous blogs, an eCommerce Store can be critical to a business’ survival in today’s world. Consumers prefer to shop online, via all sorts of devices (from desktops to smartphones) and at all different hours of the day. Find out how your business can start selling online today!